Managing Creative Director
Creation and implementation of theVisualMD.com brand through the understanding of business objectives. Conducting UX based research in designing web, social, video & interactive products.
TheVisualMD.com is a medical media creative group in which 2D and 3D volumetric data was combined with medical illustration, core programming and proprietary algorithms to produce educational, engaging health & wellness content for commercial, academic and partnering opportunities.
Our volumetric data consisted of slices of the human body in parts greater than 10 millimeters in conjunction with CT, PET, X-Ray, MRI & Ultrasound. Reimagining this data to create engaging health portals, digital products, image libraries & video content to gain better understand of the human body to the general public.
In this role, my objective was to create a consistent, engaging, beautiful user experience for our brands core digital products. Including our data driven websites, pregnancy apps, wellness/fitness interactive content, video content, iBooks & partner networks.
As managing creative director I was tasked with managing 2 designers(1 web/1 interactive), web producer, 2 in-house web developers & a team 5 remote web developers.