Creating engaging & memorable brand experiences in various disciplines of design & creative marketing for twenty years. Branding through the UX lens, crafting beautiful UI's, responsive websites, mobile apps, video & motion, social, package and print design.
Driving creative direction coupled with strategic marketing; data points, metrics, social media engagement and ensuring overarching messaging.
Managing a team of designers, developers, writing staff, stakeholders and acting as a liaison with clients to ensure proper direction, review process & execution of projects within given budget and timeframes.
Utilizing both Mac/PC platforms. Extensive work in PhotoShop, Illustrator, Sketch, Figma, Principle, InDesign, After Effects, Premier, MS Office. Working knowledge of CSS, HTML, PHP, Javascipt, AS2 and AS3. Professional use of digital photography, lighting, shooting/editing digital film.
Boca Raton, FL USA
+1 646 642 6795
Hech Sedra
Boca Raton, FL
646.642.6795
hechsedra@gmail.com
Summary of Qualifications
Twenty years' experience in various disciplines of design, creating beautiful digital products. Branding, UX research, UI, web, mobile, app, product design.
Driving creative direction coupled with strategic marketing, user experience research, social media engagement whilst ensuring overarching messaging with metrics in place. Project management, concept/strategy/production planning. Managing teams of designers, developers, writing staff, stackholders and liaison with clients to ensure proper direction, review process & execution of projects within given budget and timeframes.
Utilizing both Mac/PC platforms. Extensive work in PhotoShop, Illustrator, Sketch, Principle, InDesign, After Effects, Premier, Flash & MS Office. Working knowledge of CSS, HTML, PHP, Javascipt, AS2 and AS3. Professional use of digital photography, lighting and shooting/editing digital film.
Experience
July 2015 - Present
Hech Sedra Design
Principle
// Creative branding
// UX UI design, app, web, print, package, event design
// Deep understanding of digital marketing and social media strategy, brand vs marketing strategy and pull/push marketing
// Manage day to day workflow of designers, writers, web/app developers, stakeholders, time lines & budget
July 2017 - August 2018
Celeb Luxury, 6545 Nova Drive, Suite 201, Davie FL
Creative Director
// Responsible for all creative direction of marketing materials for both B2B and B2C.
// Conduct UX best practices to build/manage ecommerce website in responsive formats, email collateral, video collateral, print/packaging collateral, social and event collateral.
// Aligning with all stakeholders including R&D, Social Media & Marketing departments to ensure brand consistency in launching products in both domestic & international markets.
// Managing remote team of web engineers, three graphic/web designers, two video/animation designers
September 2016 - July 2017
Integra Connect, 501 South Flagler Drive, Suite 600, West Palm Beach, FL
Creative Director(Consultant)
// I was brought on to help lead the re-branding efforts for a $4 billion Oncology GPO practice Integra Connect offered many cloud based services & the need to differentiate them whilst keeping the services & products under one umbrella
// Responsible for all print materials for event related marketing Including Evites through CVENT and MailChimp, large format printed banners, retractable signs, printed marketing materials, GOBOs
// Full design & brand execution of company identity including: websites(4), micro-sites, internal web apps & all corporate branding, PowerPoint templates
// Execution of social media strategy
// Plan & execute all photoshoots
July 2014 - Dec 2015
Quadra Furniture & Spaces, 140 58th Street, Brooklyn Army Terminal,Building A - Unit 6L Brooklyn, NY
Director of Marketing & Digital Media
// Responsible for the Quadra FS brand across web, print, video and interactive platforms
// Implementation of styling/brand with our partner networks
// Manage day to day social media activities, events and external promotions
// Ensure in-house digital support for streamlining sales and production. Electronic contracts,
electronic warehousing & media support
Sept 2008 - June 2013
TheVisualMD, 174 Hudson Street., NY, NY
Managing Creative Director, Web
// Responsible for TheVisualMD brand across web, print, video, interactive platforms
// Manage day to day departmental activities
// Manage designers and in-house/remote web developers within executable time frames,
working with other department directors in coordinating project objectives, time lines,
budgeting of projects to ensure optimal production workflow for product deliveries under
heavy deadlines
// Client relations, liaison with clients to ensure creative direction, web development and
focused marketing
// Hiring of in-house and freelance staff
// Planning and execution of photo shoots
Jan 2008 - Sept 2005
The New York Film Academy, 100 E. 17th St., NY, NY
Digital Editing & Animation Instructor
// Teaching After Effects & PhotoShop to aspiring filmmakers, editors and animators
on Mac platform
// Effectively communicating theory, aesthetics, design process and execution in a four
week, three month, six month and one year intensive digital editing and certificate
animation programs
// Classes range from 10 - 12 students, 12 hours per class
July 2008 - Sept 2002
The Career Center, 185 Madison Ave. NY, NY
Graphics Instructor
// Teaching PhotoShop, Illustrator, Quark, Flash, Dreamweaver and After Effects to adults
// Effectively communicating theory, aesthetics, design process to varies types of individuals
with different aptitudes and professional backgrounds
// Classes range from private lessons, 3 - 15 students, 12 - 18 hours per class
Jan2008 - July 2002
21 Degreez Design, Brooklyn NY
Art Director
// Brand Development
// Concept, design and execution of web, interactive Flash based projects
// Digital editing and computer animation for video
// Printed matter and package design
May 2002 - Dec 2000
Hire Knowledge, Providence, Rhode Island
Freelance Design, Production and Packaging
// Peter Miller Design
// Karen Dionne Studio
// Hasbro Toy Co.
Jan 2000 - Sept 1996
Pan Oceanic Eyewear, Ltd. 15 West 37 St.
Graphic Designer
// Responsible for all stages of product life cycle in working with Licensors;
Preproduction art through final product specs produced overseas
// Created custom catalogues for each individual account presentation
// Designed advertisements for editorial, event graphics & trade newspapers
Education
June 2005 AAS Fine Arts Painting
SUNY, Fashion Institute of Technology
June 1996 BFA Advertising Communications
SUNY, Fashion Institute of Technology
Skills
Mac, PC, PhotoShop, Illustrator, Sketch, Principle, InDesign, Flash, Dreamweaver, After Effects, MS Office, Acrobat. Working knowledge of CSS, HTML, PHP, Javascipt, AS2 and AS3. Rendering artwork & illustrations by hand. Professional use of digital photography, lighting and shooting digital film. Excellent management, communication, budgeting & writing skills. Fluency in Arabic and working knowledge in Spanish.