Creative Director
Strategize, conceptualize & execute the design and development of the Celeb Luxury & their products brand through the UX lens. Including a multiveritical offering brand architecture, multiple breakpoints, UX principles, video/animation design, package design, event design, advertising design, social media asset design, A/B testing, CRM email promotion/correspondence.
Celeb Luxury is a company specializing in hair color through its rich history of pioneering demi-permanent hair color shampoos & conditioners. I was tasked with building a brand for Celeb Luxury after a 20 year hiatus from the market place.
Managing 2 designers, 2 videographers, 1 animator and a team of 5 remote web/app developers. Collaborating with stakeholders within a multi-disciplinary team to gather business requirements and translating those requirements into high-quality visual solutions.
Implementing best practices and driving improvements in design and methodology while using metrics based decision making in order to drive engagement through brand recognition.