Creative Director
Strategize, conceptualize & execute the design and development of the Celeb Luxury & their products brand through the UX lens. Including a multiveritical offering brand architecture, multiple breakpoints, UX principles, video/animation design, package design, event design, advertising design, social media asset design, A/B testing, CRM email promotion/correspondence.
Celeb Luxury is a company specializing in hair color through its rich history of pioneering demi-permanent hair color shampoos & conditioners. I was tasked with building a brand for Celeb Luxury after a 20 year hiatus from the market place.
Managing 2 designers, 2 videographers, 1 animator and a team of 5 remote web/app developers. Collaborating with stakeholders within a multi-disciplinary team to gather business requirements and translating those requirements into high-quality visual solutions.
Implementing best practices and driving improvements in design and methodology while using metrics based decision making in order to drive engagement through brand recognition.
Creative Director
Concept, design, collaboration with stakeholders in creating Integra Connect brand.
Intera Connect is a $4 billion platform for value-based specialty care. They serve Oncologists, Urologists & Life Sciences through their many services including; Care Management, Population Health Analytics, Revenue Cycle Management and Electronic Health Records.
Creating & structuring a brand around Integra Connect and its many companies under the Integra Connect umbrella was challenging as there were many moving pieces within the company as it was conceived and strategized. The scope of work included full brand architecture, identity /systems design, UX research, four responsive websites, develope internal apps communicating with physicians, Power Point deck creation, printed materials for event collateral and email CRM communications.
Director of Marketing & Digital Media
Creation & implementation of brand guidelines across web, print, video and social platforms.
QuadraFS is an evolving corporate housing furniture provider, staging company and sales/distribution channel for its modern furniture lines.
In looking at Quadra's portfolios of modern furniture & apartment stagings it was evident that styling and creative direction was already in place. The challenge was to transpose that physical identity into a digital brand.
Managing Creative Director
Creation and implementation of theVisualMD.com brand through the understanding of business objectives. Conducting UX based research in designing web, social, video & interactive products.
TheVisualMD.com is a medical media creative group in which 2D and 3D volumetric data was combined with medical illustration, core programming and proprietary algorithms to produce educational, engaging health & wellness content for commercial, academic and partnering opportunities.
Our volumetric data consisted of slices of the human body in parts greater than 10 millimeters in conjunction with CT, PET, X-Ray, MRI & Ultrasound. Reimagining this data to create engaging health portals, digital products, image libraries & video content to gain better understand of the human body to the general public.
In this role, my objective was to create a consistent, engaging, beautiful user experience for our brands core digital products. Including our data driven websites, pregnancy apps, wellness/fitness interactive content, video content, iBooks & partner networks.
As managing creative director I was tasked with managing 2 designers(1 web/1 interactive), web producer, 2 in-house web developers & a team 5 remote web developers.
Creative Director
Concept, design and product photography of the Emunique Jewelry brand. Website design/build, print materials & social media strategy.
Emunique Jewelry is boutique jeweler who makes unique handmade, crocheted jewelry with simple elegance. Each piece is one of a kind. We wanted to keep the design simple while highlighting the quality and beauty of the jewelry and let the jewelry become the point of attention, not the peripheral art.
Art Director
Concept, design of the Stella Mar Restaurant brand. Including logo, color palette, responsive website, printed menu, business cards, carious printed material, clothing & overall thematic approach to be included within the interior architecture.
Stella Mar is a Mediterrean seafood restaurant with an an elevated modern approach to seafood dining. From creating a color palette & mood board, we were able to create an initial visual journey & holistic approach to the branding. Keeping within the messaging of a modern & elevated seafood dining experience.
User Experience Designer
I was brought in to help finish up design/production for the Worldkickz App and build responsive breakpoints for web, tablet and mobile experiences.
Worldkickz is a user centered e-commerce and social platform for sneaker heads. People who buy & collect sneakers from around the world.
Web Design & Email Design
Design daily email campaigns. Design landing pages for responsive web and breakpoints.
Victoria's Secret(Limited Group) is an American designer, manufacturer, and marketer of women's premium lingerie, womenswear and beauty products.
Art Director
Concept, design of The Boca Bar brand and packaging.
The Boca Bar Company is in the organic dried fruit and nut bar space. Creating the logo & print packaging was a starting point into the discovery of the world of healthy nut bars. Using Boca Raton, FL as the backdrop to health/wellness, wholesome ingredients and a clean modern aesthetic was the inspiration in defining the brand.
Art Director
Concept, design of website.
Gabriele Riva is a world famous pastry chef & is respected by international Michelin standards.
Working with Gabriele proved to be an exceptional experience as I began the exploration of his work & his minimilistic design approach to his creations. We wanted to carry that same aesthetic to his web identity.
Art Director
Brand development for web, direct mail including advertising design for print magazines.
TRUTONE records is a recording, mastering & record replication studio.
With a rich portfolio of work, album covers & inspiration to work with. TRUTONE wanted to create a simple and modern approach to its branding.
Art Director
Concept, design for power point & website.
Zinri is a health and wellness app providing a live platform of education & engagement through well being experts, counselors, trainers & behavioral therapists.
Art Director
Concept, design of the SAWA architects website and printed materials.
SAWA rchitects is a architecture firm based in New York City. The scope of the project was limited by the size of illustrations & renderings at a considerably smaller output size. The challenge was creating a online presence within these guidelines.
Design & Production
Creating user flows & user personas on how MultiPop can be deployed through video engagement & enhancement tools.
Multipop is a digital video experience by building scalable content distribution platform. Multipop lets anyone monetize video by adding engaging commerce, content extensions and advertising opportunities to any video.
Power Point projects with two purposes, crafting a business plan and communicating the first efforts of visual branding.
Creation of web projects from various clients ranging from luxury services, health care to eateries.
Logo creation for clients and projects.
Concepts in User Interface design